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Home > News > In short, there was more resell profit in 2016, but it was concentrated in fewer sneakers.
In short, there was more resell profit in 2016, but it was concentrated in fewer sneakers.
2016-09-28

In short, there was more resell profit in 2016, but it was concentrated in fewer sneakers.

Is this a good thing?  Is this a bad thing? cheap jordan shoes

That depends on which side of the business you stand on.  Except it's not 'sides', is it?  It's more like a circle, with everyone having a slightly different view of the market depending on what your angle is.

     
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If you're a reseller, there are fewer shoes available from which you can make any money.  But if you are able to get in on the cash cows, there is plenty of money to be made.  We think this favors the professional reseller at the expense of the collection-builder, but that may not necessarily be the case.  15-year olds will always have a lower time value of money and can therefore camp-out or spend the time to figure out how to acquire one or two pairs.authentic jordan sneakers
If you're Nike or Jordan Brand, you should expect hype around the big releases (and market, in general) to continue growing, but more GR pairs to sit on shelves and hit outlets.   Each release is another - and separate - opportunity to play the resell game.  You shouldn't expect hype around the Jordan 12 Wings to cause sneakerheads to rock the Jordan 2 Radio Raheem.

     
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  If you're an investor who cares of the impact of the resell market on retail, this may be bad news.  JB has reached a saturation point with the increase of price and volume on individual shoes, so the best path to growth would seem to be sell-out more releases, but it looks like JB is heading in the other direction.  That said, I'm not putting my money against the Retro Jordan machine.  I'm betting they figure it out before it's too late
If you're adidas you've watched Nike run the limited-release strategy for 30 years, you finally learned how to apply it to your business, air jordan shoes sale and then you watch as Nike forgets what to do.  Seize the moment.  If you can become the brand that 15-year old kids build their collections on, you may be able to retain some of the resell market share when JB finally gets back to its roots.

     
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  And if you're a person who loves sneakers and just wants to cop a pair at retail without any hassle . . . what rock have you been living under for the past five years?  That's not the world we live in anymore.  But you can expect more Jordans to be available for retail (or less) than ever before - just not OG pairs or the few super-hyped ones you'll read about in blogs jordan shoes for women.